Japanese cherish some strange things. Crooked teeth and smallmouths are only two popular examples. The latter is daringly called “ochobo” in Japan which refers to having a small, or rather “modest” mouth. You can probably all imagine tiny women eating like a small mouse bit by bit. These girls have done their ochobo research and make everything right. But imagine you have to look like a cute little weasel while eating but want to tackle a fresh juicy burger? Probably not such an easy task. But don’t worry, Freshness Burgers got you covered.
The Japanese burger chain did some research and noticed that most women fear to look messy while eating one of their bigger burgers. To prevent that, they developed the “Liberation Wrapper” which shots off all unwanted attention from your eating area. And it works. Freshness Burger has already seen an above 200% increase on women ordering their bigger burgers.
On another note. There is probably no better place on earth to eat some delicious burgers like Japan. Mos Burgers and Freshness Burgers are only two of the major burger-players in Japan but there are dozens of competitors. What are they doing differently? The sauces are lighter, the salad is better and instead of plain fries, you can even get some deep-fried pumpkin. I ate my fair share of burgers while I visited Japan and was always pleasantly surprised.