Astonishing Hermès Pop-up shop located in an old gion townhouse

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Last updated on July 28th, 2018

Oniki Design studio created this marvelous pop-up shop in the historic district of Kyoto. I’m usually not interested in all these uber expensive age-old fashion brands which are more status symbol than anything. But that doesn’t diminish the fact that they really went all out with this beautifully constructed store inside an old lion townhouse. The Hermès Kyoto store will be open for 9 months toll July 2017. If you’re in the area make sure to check the store and take some pictures at least (which you should definitely share with us).

The majestic house kept its complete outer structure but was entirely remodeled on the inside. European luxury brands have always been highly sought after in Japan. Even if China is now probably the dominating buyers market, Japan still remains a highly important country. Much more so than Europe in its entirety. I have often wondered what that may be the case. Be it the Japanese appreciation for craftsmanship or more likely for heritage. Or just the simple human longing for status symbols in a society where individuals want to fit into a mass of faceless functioning workers. Combined with a booming economy and thus resulting in a very healthy middle class, money was there to be spent. All this explains why Hermès chose Kyoto instead of Paris for such an amazing pop-up store.

Pictures via designboom
All images © takumi ota


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