When the Apple Watch first hit the shelves nearly 5 years ago I never would have thought that this little device on my wrist would be my steady companion for the next couple of years. Before owning one I thought it would be even more distracting than my mobile phone with all its micro-interruptions. The opposite was the case and some weirdly calming feeling hit me when I knew that I was always reachable when something serious was gonna happen but I wouldn’t have to rely on my phone. No need to look at it or check it for updates. This lead me to wear a watch again. It just didn’t feel right when there wasn’t a watch on my left arm.
Through a friend with who I shared the past six years of my studies, I got more and more interested in watches. The stories, the craftsmanship behind them, and, of course, the brands. You probably heard of Seiko, at one point the largest watch-manufacturer of the world. A Japanese brand with a long history and several sub-brands.
Regardless if you are into watches: You should check out the little three-part series on youtube that the infamous watch-blog hodinkee did about the brand. Beautiful pictures and a small look into the luxury line of the brand: Grand Seiko. In terms of attention to detail and craftsmanship, the brand is playing well above its competitors in the price range (don’t forget, it’s a luxury watch). A lot is handmade, hand-polished with such a level of perfection that is just incredible.
And really sums up the fascination for watches and watchmaking: The love for perfectionistic craftsmanship. You know, the devil is in the details. And that’s what makes looking at these stunners by Grand Seiko in person (only had the chance once last summer) such a pleasure.
Check out the video for a small glimpse into the Grand Seiko factory.